There probably isn't anyone on Earth who has produced more hours of morning television than Steve Friedman. In two stints and 10 years of producing NBC's Today, he worked with Tom Brokaw, Jane Pauley, Bryant Gumbel, Katie Couric and Matt Lauer. He devised the show's street-level studio in Rockefeller Plaza, which has become a major Manhattan attraction. He led CBS' effort to become a serious player in morning TV when he launched The Early Show with Gumbel and Jane Clayson in 1999. The show has never challenged Today or ABC's Good Morning America in the ratings, but it has become a significant profit center for CBS News. Friedman followed pal Gumbel out of CBS in 2002, but the network's current news president Sean McManus has brought him back — as vice president in charge of morning broadcasts — in the hopes that Friedman can take The Early Show to the next level. The Biz talked with him about how
read more
