They're blowing things up at Cinemax — literally. The channel, a testosterone-dripping younger brother to HBO, is adding the explosive new action series Strike Back in a bid to expand its oft-maligned original programming.
"Cinemax needed to evolve and feel like a premium to subscribers," says HBO miniseries president Kary Antholis, who also oversees shows for Cinemax. "We're trying to grow the brand to a place where it's serving another purpose for people."
But fans of "Skin-emax" will be relieved to hear that Strike Back features all kinds of action — both in the bedroom and on the battlefield. "We looked at...