One of this fall's big programming events wasn't actually broadcast on TV. Halo 4: Forward Unto Dawn, a live-action series geared toward the launch of the new Xbox 360 video game, has become a hit for YouTube, where it runs on the young male-oriented Machinima Prime channel.
YouTube is taking on the traditional TV model in a big way, with the help of major stars, original programs like Halo 4 and big events like Felix Baumgartner's space jump, which broke YouTube user records on Oct. 14. A year after YouTube parent Google unleashed an aggressive $100 million initiative to launch around 100 original programming channels (and committed $200 million to market the channels), viewership on the platform was up 11 percent year-to-year in September.
It's a slow build, and so far YouTube's original programming initiative hasn't produced a hit that was big enough to enter the public consciousness. But according to newly released comScore data, YouTube users spent an average of 419.1 minutes watching video in September, compared to 378 minutes in Sept. 2011.
Disturbia's director and writer, D.J. Caruso and Carl Ellsworth, are reteaming for an adaptation of Y: The Last Man, the Vertigo comic book about an escape artist who is the sole male survivor of a plague.... Also per the Reporter, Warner Bros. Pictures is bringing DC Comics' Jonah Hex to the big screen.... Disney has set Brian Robbins (Norbit) to helm Jailhouse Rock, based on the true story of an American Idol-like singing contest held in Arizona's Tent City jail.... Jim Carrey has said yep to Yes Man, a comedy based on the memoir by Brit author Danny Wallace.... Joel Schumacher is in talks to direct a remake of Breaking News, a Hong Kong action flick that premiered at Cannes in 2004.