Adap.TV Focuses on Audience Targeting
Free | AOL TV
Posted: 5/4/2013
Via its partnership with Nielsen, Adap.TV is aiming to help agencies and trading desks view online video and TV inventory side-by-side when making buying and planning decisions, says Brian Fitzpatrick, Managing Director Europe for Adap.TV during an interview with Beet.TV in London last week about the role of trading desks and programmatic buying in the growth of digital video.
Adap.TV Expands Further Into Europe
Free | AOL TV
Posted: 4/20/2013
'As part of its continued expansion into the United Kingdom and Europe, video technology provider Adap.tv hired ad veteran Brian Fitzpatrick to grow relationships with agencies, ad networks and publishers,' Sean Crawford, VP of international business in Adap.TV, told Beet.TV in an interview at OMMA Video last week. Crawford said that since Adap.tv opened its U.K. offices in February and launched its marketplace there, the company has grown its European business by 300%.
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