NBC has learned its lesson.
Last season, after a strong fall powered by The Voice and Revolution, NBC not only kept the shows off the air until March 2013, but chose not to launch any midseason series in January, cuing up a huge collapse.
"Essentially the momentum from last fall fell away. This year things are different," NBC Entertainment Chairman Robert Greenblatt said Sunday at the network's Television Critics Association winter previews. "Of course, we've got the Olympics for 18 nights, but I also think we've also gotten smarter about how we've scheduled January and February. We didn't take The Blacklist off the air in January. ... Last Monday's episode ... saw a 60 percent jump in the demo."
Billy Crystal, Jimmy Fallon among Jay Leno's final Tonight Show guests
The Blacklist, Greenblatt noted, is the No. 1 drama and No. 1 new series in the 18-49 adult demo and No. 2 scripted series ...
NBC headed into midseason last year with plenty of momentum — only to see its fortunes collapse as The Voice took a winter nap and new hit Revolution went on hiatus.
Lesson learned. Not taking this fall's solid ratings for granted, NBC will bring its new smash, The Blacklist, back in January before taking a break for the Olympics. And the Winter Games will provide a ratings boost as well as a broad platform on which to market the network's upcoming series.
Jessica Fletcher is back on the case!
NBC is developing a Murder, She Wrote reboot starring Octavia Spencer as an amateur detective who publishes a mystery novel, Deadline reports. Spencer will take over the role originated by Angela Lansbury in the series, which ran for 12 seasons beginning in 1984.
Pity the network that has to follow cable at the annual Television Critics Association summer press tour in Beverly Hills. Such was long-time underdog NBC's lot on Saturday, putting its happiest face on a mixed bag of new fall programming in front of an audience that just a day earlier had sat in rapt fascination as the cast and creator of AMC's Breaking Bad presented their farewell TCA panel — the first episode of its final run (airing Aug. 11) is as gripping as you could hope, by the way. The cable portion of TCA also included a spectacularly geek-tastic celebration of Doctor Who's upcoming 50th anniversary staged by BBC America (complete with TARDIS and Dalek, a roving Cyberman and a museum-quality display of costumes and props).
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As NBC executives pray for a ratings win, producer Mark Burnett may have just passed them a Hail Mary.
Burnett and his wife, producer-actress Roma Downey, will produce for the network A.D.: Beyond the Bible, a sequel to their hugely popular miniseries The Bible — and Burnett doesn't see it as a one-off. "There's no reason this shouldn't run 10 years," he tells TV Guide Magazine.
It won't come cheap. NBC made an aggressive bid for the sequel, knocking other contenders (including History, which aired The Bible) out of the running. But a History spokesperson says the channel passed on A.D., adding, "We're about what's next."