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Ben Silverman

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Ben Silverman: TV Guide News

Exclusive: NBC Boss Says If Chuck Returns, It May Be on a New Night | Today's News: Our Take | 5/4/2009

NBC's entertainment co-chair Ben Silverman left the options wide open for Chuck's future during the network's presentation of its fall lineup — indicating that... read more 77 Comments
NBC Boss: SNL-Pepsi Deal Is a Taste of Things to Come | Today's News: Our Take | 2/4/2009
NBC entertainment co-chair Ben Silverman is pursuing other partnerships like the one that turned a recurring Saturday Night Live character into a Super Bowl pitchman for Pepsi.
Of detractors who claim the Peacock blurred the line between programming and advertising with such a deal, Silverman contends, "Those are the same people who will be out of business" if they do not adapt during this difficult economy. He also tells TVGuide.com that NBC is in talks with other potential partners about "finding [similar] ways to use our entertainment vehicles to help their brands."

The spots, which premiered on the eve of the Super Bowl (during SNL commercial breaks), show Will Forte's MacGruber ... read more 24 Comments
I am tired of the networks ... | Matt Roush | 4/11/2008
Question: I am tired of the networks saying they are revolutionizing the way they schedule programming, only to present a conventional fall/midseason schedule. The latest culprit was NBC, home of all things 1980s. After pledging year-round launches of shows, the network outlined a schedule that includes a traditional fall start, a midseason slate and a schedule for Summer 2009. Forgetting the fact that projecting a summer schedule for next summer is most likely a joke at this point, doesn't this just seem like a huge waste of time? I understand they want to connect with advertisers, hence the abandonment of the traditional upfront, but I just wish they wouldn't insult our collective intelligence by promising groundbreaking new schedules when all they offer is one exactly like they did last fall. Answer: I agree it did all seem a bit of a smokescreen to hide the fact that NBC's programming itself isn't giving us much to be excited about. This year-round model isn't all tha ... read more
NBC's Early Jump on Next Season | Matt Roush | 4/2/2008
Grain-(or pillar)-of-salt time. NBC has decided to do what they call an “in-front” presentation, a way-earlier-than-upfront-week announcement of next season’s year-round strategy, which includes lineups for fall, winter and as far ahead as next summer. (As one reporter on a conference call pointed out, those with not-so-long memories can remember how well this strategy worked out for Fox a few years back.) Still, even if we can be reasonably certain that the best-laid plans of mice and Ben (Silverman) will undergo significant adjustments along the way, there’s quite a bit to chew on here. For a full rundown of NBC’s 2008-09 game plan, start here.First off, glee all around that Friday Night Lights lives on, with a 13-episode third season to premiere on NBC next winter (back on Fridays), following an exclusive run on DirectTV that begins in October. Ben Silverman says only about 10-15 percent of NBC’s audience subscribes to the service, as opposed to the ... read more
In regard to DJ's recent ... | Matt Roush | 3/10/2008
Question: In regard to DJ's recent question: I am not against retooling old shows and trying to make them new again, but shouldn't Bionic Woman have made NBC want to shy away from this concept rather than embrace it so wholeheartedly? It seems like Ben Silverman doesn't support any show that is unique or different but wants to go back to the yesteryear of television. But then I also wonder why he's picking such average shows to retool — why not show support for the original programming already on his network (of course I am referring to Friday Night Lights) or take a cue from NBC's sister networks? I've often noticed how similar Monk and Psych are, including similar storylines (actor killed with real knife they thought was a prop knife, for example), but each show has such a unique and interesting voice that it make both of them big successes and draws people in. I worry that by taking shows that have already been done, he's trying to capture a voice that no longer resonates with ... read more

more Ben Silverman news (22 total news articles)

Ben Silverman: TV Listings

Ben Silverman: Credits

Title	Year	Type
Shear Genius (Executive Producer)	2007	TV Show Series
Celebrity Cooking Showdown (Executive Producer)	2006	TV Show Series
Identity (Executive Producer)	2006	TV Show Series
Ugly Betty (Executive Producer)	2006	TV Show Series
30 Days (Executive Producer)	2005	TV Show Series