Rove LA

Move over, Brad Pitt. There's a new celebrity cologne spokesman in town!

On Saturday's episode of Rove LA (midnight/11c on TV Guide Network), Nicole Richie joined Scrubs alum Zach Braff and SpongeBob SquarePants' Tom Kenny to promote her latest perfume. So Braff only felt it right to unveil his own take on Pitt's much-lampooned Chanel ads. "Why would you want to smell like the most handsome man in the world when you can smell like an average Joe from New Jersey?" the Garden State native asks.

We're already sold! Are you? Watch the full ad below:

Rove LA airs Saturdays at midnight/11c on TV Guide Network.