Monica Potter, Eric McCormack
TNT will no longer put its trust in Trust Me.
The network pulled the plug on the freshman advertising drama Friday, according to The New York Times. The show, which starred Eric McCormack and Tom Cavanagh
as creative executives at an ad agency, received mediocre reviews for its premiere, which drew only 3.4 million viewers and lost half the audience of its The Closer lead-in. The following week, the numbers fell to 1.9 million viewers.
Michael Wright, executive vice president and head of programming for TNT in Atlanta, said the show "achieved creative success," but "it didn't find an audience."
Wright said audiences may not relate to the show's subject matter. "People sometimes lament there's so much drama built around doctors and lawyers and police," he said, adding that advertising is "not as accessible a subject as other subjects on television." AMC's critically acclaimed advertising drama Mad Men has lots of buzz, but pulls in a similarly small audience.
Signs of Trust Me's demise had been swirling: McCormack signed on for an untitled ABC comedy pilot last month, and TNT ordered three new dramas — Ray Romano's Men of a Certain Age, Jada Pinkett Smith-starrer HawthoRNe, and cop drama Dark Blue starring Dylan McDermott and produced by Jerry Bruckheimer. All are slated to begin airing this year.