True Blood Poster

A new poster promoting True Blood's third season on HBO contains a single word in white on a blood-red background: VILF.

Yes, VILF as in MILF, but replace the mother with a vampire.

True Blood: Who's pointing a gun at Sam?

The poster is the first in a 12-part weekly ad series leading up to the June 13 premiere, according to The Hollywood Reporter.

You like the poster?