The National Advertising Division has banned Taylor Swift's CoverGirl mascara print ad in the United States because of excessive Photoshopping, Business Insider reports.
According the NAD, the ad for CoverGirl NatureLuxe Mousse Mascara made "superior performance claims," such as "2X more volume" and "20 percent lighter," that could not be substantiated.
Check out photos of Taylor Swift
Procter & Gamble, the parent company of CoverGirl, did have a disclaimer in fine print in the ad that said Swift's lashes were "enhanced in post production," but that wasn't enough to appease the NAD, which was "particularly troubled" by the final product.
"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then — in the mice type — have a disclosure that says 'OK, not really," NAD Director Andrea Levine said.
UK bans "sexually provocative" perfume ad featuring Dakota Fanning
The ruling is the first major one by the NAD, which is following in the footsteps of the U.K.'s Advertising Standards Authority in cracking down on beauty ads that are misleading consumers. In July, the ASA pulled ads featuring Julia Roberts for Lancome and Christy Turlington for Maybelline because of digital retouching. Last month, the watchdog group banned a "sexually provocative" fragrance ad with 17-year-old Dakota Fanning.