Brendan Synnott

Survivor's Brendan Synnott is a multimillionaire businessman, but he's not above a lowly feud, especially one with a marketing tie-in. His rival in the hopefully good-natured spat is Benjamin "Coach" Wade, who survived Thursday's Tribal Council when Brendan's campaign against him collapsed. Brendan now considers Coach out of touch with reality, perhaps because of a story he told on the show about being kidnapped by near-cannibals. Brendan, 30, who co-founded the Bear Naked natural foods company with a $7,000 investment and sold it as part of a $122 million deal with Kellogg, talked to us about surviving in business, and whether he believes any of Coach's crazy stories.

TVGuide.com: You seemed pretty shocked to be voted off. You even had the immunity idol and didn't use it. Were you that confident?
Brendan: I don't know if I was so confident; I just so didn't know what was going on.   

TVGuide.com: You never expected Coach to stick around, did you?
Brendan: As [the] Timbira [tribe], we continued to win immunity challenges. Coach wasn't a big part of that, but he just kind of went along, so we didn't have the opportunity to get rid of him. And I think everybody saw how weak he was in immunity challenges and reward challenges and realized he's not that big of a threat after all. He tries to make himself look like one.

TVGuide.com: By talking a lot. Do you think he's really crazy, or lying about being kidnapped by Amazonian Indians, and them supposedly talking about whether they wanted to eat his buttocks?  
Brendan: I think that Coach is actually a really smart guy and a voracious reader and reads a lot of fantasy books and I think he has gotten lost in the difference in what he reads as fiction and his own reality. A lot of his stories kind of sound like Lord of the Flies. ... It's not like he's lying to be malicious; he believes it. That kind of just makes it amusing. ... I don't know if he's mentally unstable, but I wouldn't say that he's grounded in reality.

TVGuide.com: You turned a $7,000 investment into a multimillion-dollar payout for your company. Do you have any advice for small business people in this economy?
Brendan: I'm starting another business myself. I kind of look at it as an opportunity because there's a lot of great people that don't have jobs. You can buy assets for very cheap. If you have a great product, it's kind of a great time to go build it. And so I'm going into the burrito business. The company's called evol-burritos and if you go to evolburritos.com, we're giving away 50,000 free burritos to everybody that signs up — and the offer is good either until the show ends or Coach gets kicked off.

TVGuide.com: You're really not a Coach fan.
Brendan: I actually quite enjoy Coach, but I just enjoy continuing the mockery which is known as Coach.

Who would you have voted off? Brendan or Coach?