Supermarket Superstar Mentors

Stacy Keibler is moving from the Oscar red carpet to grocery stores aisles as host of Lifetime's upcmoing reality show Supermarket Superstar. The competition series gives home cooks the chance to launch their products on shelves nationwide, and TV Guide Magazine is dishing the exclusive scoop on the mentors' panel.

Three coaches will search for the next Orville Redenbacher or Chef Boyardee: Mrs. Fields herself, Debbi Fields; celebrity chef and Food Network personality Michael Chiarello; and branding expert Chris Cornyn. Andrew Hunter, the former VP of culinary development for Wolfgang Puck, will be featured from the show's test kitchen as the research and development mentor.

"So many of us have great recipes that we would love to share with the world, but earning a spot on supermarket shelves remains virtually impossible without assistance," says executive producer Rhett Bachner. "That's why we are so fortunate to have Debbi Fields, the founder of Mrs. Fields Cookies."

Fields closely identifies with the contestants, as she launched her $450 million brand when she was a 20-year-old housewife with no business experience. "Debbi personifies what this show is all about — the American Dream," Bachner says.

While the other mentors don't have a famous cookie recipe under their aprons, Bachner and Keibler are confident in their four-star expertise. "The contestants will be mentored by the best of the best to develop their products into mass production," Keibler says. Bachner adds, "This is truly the dream team of product development."

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