Darth Vader used "The Force" to power Volkswagen. A claymation version of Eminem shilled Chrysler and Lipton Brisk Iced Tea. And a poor employee unnecessarily put his tires to the test because of "reply all."
On the field, the Green Bay Packers bested the Pittsburgh Steelers in Super Bowl XLV, 31-25.
Off the field, game day was dominated by celebrities ranging from 16-year-old pop singer Justin Bieber to a confused Ozzy Osbourne, who teamed up for a Best Buy spot. "What's a Bieber?" Ozzy asked wife Sharon.
Christina Aguilera fumbles the lyrics, Black Eyed Peas light up Super Bowl XLV
Eminem appeared in two very different Super Bowl commercials — a comedic spot for Lipton Brisk Iced Tea, and a more serious one for Chrysler, dedicated to the company and rapper's hometown of Detroit. The commercial helped boost the car company to the top spot of the 2011 Brand Bowl.
Oscar winners including Cuba Gooding Jr. and Adrien Brody also made appearances, starring in new spots for Groupon.com and Stella Artois beer, respectively.
Snickers, which ran a Betty White commercial last year that helped kick off a banner year for the 89-year-old actress, called on "whiny" comedians Richard Lewis and Roseanne this time.
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The night also featured several highly anticipated movie trailers for such upcoming summer fare as Transformers 3 and Super 8.
Some of the commercials that got us talking, for better or worse:
Volkswagen: The Force
Best Buy: Ozzy vs. Bieber
Chrysler: Imported From Detroit
Bridgestone: Reply All
Super 8 Trailer
Stella Artois: Crying Jean
NFL: Super Bowl Celebration
Eminem, Lipton Brisk Iced Tea
Budweiser, Wild West