Basketball Wives

VH1 eschewed the prototypical "cast announcement" blast for something a bit more unconventional Thursday — the network turned it into a live-streamed experience, unveiling next season's Basketball Wives stars, and even encouraged audiences to participate in the process.

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From 11 a.m. to 3 p.m., fans who tuned in to the live stream got a "behind the scenes" glimpse into the promo photo-shoot for the upcoming season, as it was happening, in real time. By watching, they also caught a first look at new cast members, plus interviews with returning fan favorites like Evelyn Lozada and Suzie Ketcham.

Camera crews caught set designers prepping the backdrops, the women getting their hair and make-up done, and even a few candid (albeit awkward) on-air silences between host Liz Black and the ladies.

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During the stream, cast members teased story lines for the upcoming season, discussed personal style, and rewarded fans with prizes like jewelry and makeup for tweeting at them during the live feed.

Did you tune in to the live stream? Are you looking forward to Basketball Wives, which premieres in February?