Corey Egan, Swapnill Bora

Would anyone be willing to shell out 90 bucks for a light bulb? The creators of Ilumi are hoping to convince the sharks the public would on this week's Shark Tank.

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On Friday's episode, two Dallas entrepreneurs demonstrate their smart light bulb which can be programmed from a mobile phone. The sharks are intrigued until they find out the price point — $289 for a 3-pack. Watch the pitch and their reactions below: 

Shark Tank airs on Fridays at 9/8c on ABC.