The Reading Rainbow Kickstarter just got a little bit brighter, thanks to Seth MacFarlane.
With five days left in its fundraising campaign, the Family Guy star has pledged to match the remaining donations up to $1 million. "The money that Seth has pledged is for schools," Reading Rainbow host LeVar Burton explained in a video. "Every dollar we're raising right now gives us the ability to give the Reading Rainbow product away to schools in need."
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The Reading Rainbow Kickstarter's initial goal was $1 million, but after quickly surpassing the total, Burton aimed to raise $5 million to expand the product's reach and availability. As of Fridaymorning, more than $4 million has been pledged to revive the children's literacy program.
Reading Rainbow aired on public television from 1983 through 2006 and was re-launched as a tablet app in 2012. Burton plans to create a version specifically for schools, which will be made available for free for up to 12,500 classrooms in need with MacFarlane's help.
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