Ginnifer Goodwin

It's not happily ever after just yet.

Once Upon a Time, a consistent if not blockbuster performer for ABC, was down slightly for a second week in a row, to 11.37 million (compared with 11.64 million in Week 2 and 12.79 million for its debut) and a 3.7 demo rating. Amazing Race lured 9.98 million (2.6 demo rating, a season low). Meanwhile, AMC's new drama, Hell on Wheels, became the cable network's second biggest series launch (behind The Walking Dead) with 4.4 million viewers at 10, where it premiered behind a new episode of Dead. The western also lassoed 2.4 million in the adults ages 18-49 demographic.

Fall TV Popularity Contest: We have a winner!

In the 8 o'clock hour, Allen Gregory — which got off to an inauspicious start last week in Fox's Animation Domination block — nabbed 4.31 million people and 2.1 rating among 18-to-49-year-olds at 8:30/7:30c in its second outing, overnight Nielsen numbers showed. That's down from 4.74 million and a 2.4 for its debut — and means for the second straight week myriad viewers saw fit not to stay put on Fox, as The Simpsons nabbed 7.97 million and a 3.7 demo rating.

Check out the rest of the day's news

After a couple of blowouts, Sunday Night Football featured a game decided with 8 seconds left and had its usual night-leading viewership: 19.67 million (7.9 demo rating).

At 9/8c, CBS' The Good Wife attracted 8.99 million people (2.1 demo rating), while Desperate Housewives grabbed 8.69 million (2.8), and Family Guy and American Dad grabbed 5.73 million viewers (3.0 demo rating) and 4.78 million (2.5), respectively.

In prime time's final hour Sunday, Pan Am sank to an all-time low in overnight viewership with 5.24 million and a 1.8 demo rating. Last week the show managed to eke out a slight uptick in viewership, getting 5.90 million viewers and a 1.9 vs. the previous week's 5.77 million (1.8). It's otherwise trended downward since getting 10.87 million for its premiere. At the same time, CSI: Miami grabbed 8.57 million people and a 1.9 demo rating — a series low.