What Seth Meyers said about Donald Trump on Saturday Night Live over the weekend is no joke: He can't even win his time slot let alone the presidency.
Sunday night's two-hour finale of The Celebrity Apprentice got shellacked by Tom Selleck's seventh installment of the popular Jesse Stone franchise, Innocents Lost.
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The TV-movie on CBS averaged 13.74 million viewers at 9/8c, while the NBC reality show only scored 8.36 million. The Trumpfest did grab a 2.9 rating among the advertiser-coveted 18-to-49-year-olds, more than doubling the 1.3 for the film. (However, people outside that demographic, those 55 and older who are likely tuning in to watch Selleck, may no longer be summarily dismissed, as The New York Times recently reported.) The demo rating for Trump's show was down 15 percent compared with a year ago, its lowest-rated spring finale of all time.
It also finished a distant second in total viewership less than 24 hours after Meyers cracked somewhat prophetically on Saturday Night Live's season finale: "Despite announcing that he would not run for president, Donald Trump insisted Monday that, if he had stayed in the race, he would have won the primary and the general election. Pretty bold, when you consider the fact that he's not even winning his time slot." [Watch the Meyers video.] Now, was that throwing him under the bus?
Check out our Apprentice-inspired under-the-bus montage
In comparison, last week's Survivor: Redemption Island finale and afterparty averaged 12.5 million viewers Sunday night (and posted a 3.8 rating).
After a five-year hiatus, the Billboard Music Awards returned to television, averaging 7.85 million viewers and a 3.0 demo rating during its three-hour telecast, starting at 8/7c; its 2.9 demo rating was up 7 percent from its 2006 outing. Against the ceremony's first hour, a special edition of 60 Minutes drew 10.87 million viewers vs. Minute to Win It (4.16 million), and the Season 22 finale of The Simpsons (5.29 million) and first season-ender of Bob's Burgers (4.26 million at 8:30) on Fox.
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At 9/8c, Family Guy concluded its season, averaging 5.83 million.
At 7/6c, 60 Minutes grabbed 10.21 million against America's Funniest Home Videos' 21st season finale (6.15 million), Dateline NBC (5.02 million), a rerun of The Simpsons (2.66 million) and the season finale of American Dad! (3.55 million at 7:30).