Ratings: March Madness Powers CBS to Win, Once Hits Series Low
Charles Dutton and Juliana Margulies
CBS edged out ABC for the win Sunday night, once again fueled by a March Madness-skewed prime-time lineup.
The final regional game between the Kansas Jayhawks and North Carolina Tar Heels delayed the CBS prime time by 18 minutes and ultimately helped the network average 10.15 million viewers and a 2.3 in the adults 18-to-49 demographic.
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ABC was second with 7.48 million and a 2.2, with Once Upon a Time (8.6 million, 2.8) hitting a series low, Desperate Housewives (8.7 million, 2.6) even and GCB (6.5 million, 2.2) rising slightly.
After remaining steady the past two weeks, Harry's Law (8.02 million, 0.8) took a 20 percent tumble in the demo to a series low. Celebrity Apprentice (5.9 million, 1.8) stayed flat with last week's season-low rating.
CBS: 60 Minutes/The Amazing Race 9.85 million viewers (2.6 demo rating)
ABC: Once Upon a Time 8.6 million (2.8)
Fox: The Simpsons (R) 4.1 million (1.9); Bob's Burgers 3.9 million (2.0)
NBC: Harry's Law (8.0 million) (0.8)
CBS: The Amazing Race/The Good Wife 9.3 million (1.9)
ABC: Desperate Housewives 8.7 million (2.6)
Fox: Family Guy (R) 4.6 million (2.1); American Dad! 4.2 million (2.0)
NBC: Celebrity Apprentice 5.9 million (1.8) [9-11 p.m.]
CBS: The Good Wife/CSI: Miami 9.46 million (2.0)
ABC: GCB 6.5 million (2.2)