The indomitable, irrepressible Betty White is just gaining momentum. While she was winning a Screen Actors Guild award for her work on Hot in Cleveland, her Hallmark Hall of Fame movie was putting up the anthology movie series' best numbers in four years.
Preliminary Nielsen showed that The Lost Valentine won its time period (9-11 p.m. Eastern) in total viewers — 14.53 million — while finishing second in the 18-to-49-year-old demographic with a 2.3 rating.
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The movie, starring Jennifer Love Hewitt and co-starring the 89-year-old White, who won SAG's TV-comedy actress prize, even beat football, which has been a powerhouse for NBC during the first half of the TV season. The AFC/NFC Pro Bowl on Fox got more than 10 million viewers during the hour that the game and movie competed. The game averaged 12.35 million viewers (4.4 rating in the demo).
The game, however, outpaced its competition in the two hours before the made-for-TV movie started, and it was the highest-rated since 2000.
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ABC's America's Funniest Home Videos attracted 8.45 million viewers at 7, a two-hour Extreme Makeover: Home Edition at 8 drew some 9.23 million, while a rerun of Desperate Housewives at 10 garnered 3.57 million at 9.
NBC's Dateline NBC at 7/6c, then the 2007 feature film National Treasure: Book of Secrets, pulled in audiences of 5.87 million and about 4.2 million, respectively.
Before The Lost Valentine, CBS' 60 Minutes had 10.15 million viewers at 7, and a rerun of Undercover Boss 8.15 million.