Madison, Brad Womack
About 9 million people were willing to give Brad Womack a second chance and made The Bachelor second during the ABC show's Season 15 two-hour premiere.
The debut (starting at 8/7c) ran behind the CBS comedy block not only in total viewers but also in the coveted 18-to-49 demographic, garnering a 2.9 rating — 12 percent below the 14th season premiere. It ranked, however, as the No. 1 TV program among women 18 to 34.
The Bachelor's Brad begins his second shot
During prime time's first hour Monday, fresh episodes of How I Met Your Mother (10.4 million viewers) and Rules of Engagement (9.9 million) were No. 1; reruns of House (4.8 million), Chuck (2.5 million) and 90210 (1.1 million) ran third, fourth and fifth, respectively.
At 9, Two and a Half Men ruled with 15.3 million viewers while Mike & Molly kept much of the audience — 12.6 million. A repeat of Lie to Me pulled in some 3.9 million viewers during the hour, besting The Biggest Loser (which averaged 2.7 million over its two hours) and a Gossip Girl rerun (757,000).
Hawaii Five-0 took prime time's final hour with 10.8 million viewers; Castle attracted 9.5 million. (In the last five minutes of Five-0, McGarrett met Wo Fat for the first time. The significance: In the original, Wo Fat became one of the best, wiliest, recurring villains in network television history.)
Get the rest of today's news
On cable, Lifetime's The Craigslist Killer generated a viewership of 5.4 million. The film — about the true-life case of Philip Markoff, a Boston medical student accused of killing a New York masseuse he found through classified ads on the website — also lured nearly 2.1 million women aged 18 to 49.
Americans watched more TV than ever in 2010
Meantime, ABC News was able to crow Tuesday that he fourth quarter of 2010 was big for Nightline: The venerable news program defeated both Leno and Letterman in total viewers and the 25-to-54-year-old demographic for the first time. It averaged 3.93 million viewers (1.61 million in the demo).
According to Nielsen Media Research, NBC's The Tonight Show with Jay Leno pulled in 3.88 million viewers (1.59 million in the demo) while CBS' Late Show with David Letterman grabbed 3.60 million (1.57 million).