Kim Raver, Alyssa Milano

Lipstick would seem to be running out. That is, Lipstick Jungle's chances of a pick-up by NBC.

On the heels of Lindsay Price being cast in the ABC pilot Eastwick, Kim Raver has landed a female lead in Inside the Box, the new drama being exec-produced by Grey's Anatomy creator Shonda Rhimes and set at a Washington network news bureau.

Raver will play Samantha, a "knockout blond reporter who once was considered the next Diane Sawyer," says the Hollywood Reporter. Previously cast on Inside the Box were Martin Henderson, Jason George and Sarah Drew. The central female character, Caroline, has yet to be cast.

Among other ABC pilot castings, Alyssa Milano has been tapped for the female lead in the as-yet-untitled comedy from Ricky Blitt (Family Guy). Milano would play the single-mom love interest of Eric Christian Olsen's character.

Milano's pilot-season track record has been spotty as of late. In recent cycles, she has been attached to Single with Parents (which was abruptly nixed for the current midseason) and a never-greenlit legal drama from Everwood's Rina Mimoun.