William Shatner

$#*! My Dad Says is already causing a $#*! storm.

The Parents Television Council is threatening to challenge the broadcast license of any CBS affiliate that airs the show or promotions for it before 10/9c.

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Inspired by a Twitter feed of the same name, the series follows a dad who says things that generally embarrass his son. CBS plans to air the series, starring William Shatner, on Thursdays at 8:30/7:30c this fall.

"CBS intentionally chose to insert an expletive into the actual name of a show, and, despite its claim that the word will be bleeped, it is just CBS' latest demonstration of its contempt for families and the public," said PTC President Tim Winter. "There are an infinite number of alternatives that CBS could have chosen but its desire to shock and offend is crystal clear in this decision."

Check out a preview of $#*! My Dad Says

"It will in no way be indecent and will adhere to all CBS standards," CBS spokesman Phil Gonzales said. "Parents who choose to do so will find the show can easily be blocked using their V-Chip."