Oprah is moving on up at her own network.
The talk show queen is the new CEO and chief creative officer of OWN, the network announced Wednesday. In addition, Harpo Studios presidents Erik Logan and Sheri Salata, will now become presidents of OWN.
Oprah replaces OWN CEO, says network is "not where I want it to be"
"I am ready to dedicate my full creative energy and focus as the full time CEO of OWN," Winfrey said in a statement. "By aligning the mission, talent and leadership of Erik, Sheri, the OWN team, the Harpo team, along with expertise of David Zaslav, Peter [Liguori] and all of Discovery behind us, we can unleash the full potential of the network."
Winfrey's promotion is just the latest management shake-up for the network, which has struggled in the ratings since it started on New Year's Day. In May, CEO Christina Norman was fired and was replaced with Liguori on an interim basis.
After Norman's firing, Winfrey conceded that OWN was "not where I want it to be" and expressed her desire to take full creative control over the network after her syndicated talk show
wrapped its 25-year run in May.
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One strategic move already: Harpo will start focusing all of its future TV production on OWN.
"The announcement of Oprah, Erik and Sheri completes the plan for developing a strategic creative track and finding the right management team to execute on that plan going forward," Liguori said.