Kim Kardashian, Kanye West

Apparently, Kim Kardashian and Kanye West aren't just huge fans of wordplay.

Kris Jenner shared the deeper meaning behind her granddaughter's name North West during a Tuesday appearance on The View.

The craziest celebrity baby names

"I love the name North — I'm pro-North, absolutely," Jenner said. "The way [Kardashian] explained it to me was that North means 'highest power' and she says that North is their highest point together."

"I thought that was very sweet," she added.

As to the directional theme of the 1-week-old's full name, Jenner said it wasn't a big deal. "You don't walk around calling somebody North West — you just [call them by their first name]." Or in North's case, Nori, a nickname Kardashian and West have already settled on for their daughter.

Watch Jenner's explanation below. Does this make you like the name North West any more?