NBA All-Star Game Scores TNT Ratings Victory
Kobe Bryant
The NBA's East vs. West match-up proved to be a ratings win for TNT, which scored its largest audience for an All-Star game since 2003.
Sunday's competition brought in 9.1 million viewers, according to The Hollywood Reporter. It was also the second most-watched NBA game on television during the 2010-11 season to date.
Kobe Bryant strikes with The Black Mamba
Kobe Bryant, named the game's Most Valuable Player, led his West team to a 148-143 win over LeBron James' East. Friday's Celebrity All-Star game MVP Justin Bieber watched courtside.
Singer Rihanna performed at halftime.