Hallmark Moment: Martha Stewart Moving Show to Cable Channel
Bill Abbott, Martha Stewart, Charles Koppelman
Martha Stewart will move her talk show to the Hallmark Channel as part of a new multi-year deal announced Tuesday.
Currently broadcasting in syndication, The Martha Stewart Show will air exclusively on Hallmark starting in September. Following the series, Hallmark will air another 90 minutes of original Martha Stewart programming to be created by the lifestyle maven's production company, Martha Stewart Living Omnimedia.
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"This is a match made in TV heaven. We couldn't be more excited about welcoming Martha Stewart to the Hallmark Channel family," Bill Abbott, president and CEO of Hallmark Channels, said in a statement. "She is the undisputed leader in cooking, home décor, design and gardening, and The Martha Stewart Show is the kind of high-quality programming that celebrates life, exemplifying Hallmark Channel and the Hallmark brand."
Watch videos of Stewart
Stewart will also produce prime-time holiday and interview specials on Hallmark.
"It has long been a dream of mine to bring our unique evergreen content to television in an expansive way," Stewart said in a statement. "I'm delighted that we have found the perfect home for the kind of programming that consumers look to us for, a home that is devoted to excellence, family life and celebrations — what we call Living."
The Oprah Winfrey Show to end in 2011
Stewart follows Oprah Winfrey out of syndication and into cable. Winfrey announced in November that she will end her syndicated talk show in 2011 to focus on her new network, Oprah Winfrey Network.