It's no accident that Mad Men's Season 4 promo poster seems to promise a fresh start for Don Draper & Co.
What does the new Mad Men Poster tell us about Season 4?
"It's almost like this first episode is a new pilot," new series regular Jared Harris says of the Season 4 premiere in the exclusive video below. "[Creator Matthew Weiner] gets to chuck all the cards up in the air and rearrange them in any way he wants again."
Some of those cards will no doubt focus on how Don (Jon Hamm) is adjusting to being newly single while launching his own ad agency, Sterling Cooper Draper Pryce. But what about Betty (January Jones) and her new politico boyfriend? And what will happen now that Pete (Vincent Kartheiser) and Peggy (Elisabeth Moss) are working more closely?
Check out photos of the Mad Men cast
Weiner insists that the consequences of previous seasons will remain key to the storytelling. "I wanted to have a continuity of these characters and things that are happening to them ... and don't pretend like that they didn't happen," Weiner says. "At the same time, be prepared for the fact that [for] a lot of the things that happened, you're going to have to watch and see how they worked out."
Then again, Hamm suggests that no amount of fresh starts will ever truly revamp Don Draper. "I think the show has ably proven over its first three seasons that people don't really change their ways," he says.
Mad Men returns Sunday, July 25 at 10/9c on AMC.
Watch the video now. What do you want to see happen in Season 4?