Lindsay Lohan is suing E*Trade, claiming the financial company based the "milkaholic" baby named Lindsay in its commercial after her.
Lohan filed the $100 million lawsuit Monday at Nassau County Supreme Court, a court clerk office rep told TVGuide.com.
The spot, which premiered during the Super Bowl, features the company's signature talking baby boy apologizing to his girlfriend via video chat for not calling her because, he says, he was preoccupied with his E*Trade account.
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"And that milkaholic Lindsay wasn't over?" the baby girl asks.
"Lindsay?" he sheepishly says before baby girl Lindsay pops up.
"Milk-a-whaaaat?" baby Lindsay coos.
Lohan's lawyer, Stephanie Ovadia, told the New York Post that E*Trade is profiting from the 23-year-old star's "name and characterization" without her consent or compensation.
"They used the name Lindsay," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
Lohan wants the commercial taken off the air and is seeking $50 million in exemplary damages, plus another $50 million in compensatory damages.
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Chris Brown, a spokeswoman for Grey Group, which produced the 30-second spot, told the Post that the company "just used a popular baby name that happened to be the name of someone on the account team."
The company declined to comment further to TVGuide.com. Calls and e-mails to Ovadia and E*Trade were not immediately returned.
Watch the E*Trade ad here: