Katie Couric is taking it all off — at least when it comes to her makeup.
For the first time in her TV career, Couric, 56, will appear on her talk show completely makeup-free on Friday's episode.
Couric's audience will also go sans makeup for the episode, a stunt inspired by Massachusetts mom Phoebe Baker Hyde who gave up all of her beauty habits for an entire year.
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Guests on the show will include makeup expert and former "large-sized" model Morgen Schick, Caroline Heldman, a professor specializing in gender and media, and former women's magazine editor Jessie Knadler. Katie will also do a hidden camera segment that examines how the public responds to a woman when she's dolled up versus when she foregoes makeup and wears her glasses.
Will you watch Couric go makeup-free? Watch a preview from Friday's episode: