Jeffrey Dean Morgan

Jeffrey Dean Morgan is in final negotiations to star in Starz's new drama, Magic City, Deadline reports.

Magic City follows the mobsters, politicians and entertainments involved in establishing Miami's first big-name hotel, just as Fidel Castro is taking control of Cuba and putting an end to gambling in Havana.

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Morgan, 44, would play the suave Jewish-American man who builds the hotel and makes unusual friends and powerful enemies along the way. The actor is best known for his multi-episode arcs on Grey's Anatomy, as heart transplant patient-turned-ghost Denny, and as Sam and Dean's father on Supernatural.

Mitch Glazer (The Recruit) created Magic City, and will executive produce with Geyer Kosinski (Hope & Faith). The drama is set to premiere in 2012.