Jason Alexander

Jenny Craig has announced their latest spokeswoman man: Jason Alexander.

Alexander follows in the footsteps of Valerie Bertinelli, Phylicia Rashad and Kirstie Alley as the new face of the weight loss company.

According to Jenny Craig, Alexander, who turned 50 last September, made a New Year's resolution to lose 30 pounds following his appearance on the Seinfeld reunion episodes of Curb Your Enthusiasm (coming to TV Guide Network in February 2010!).

Curb Your Enthusiasm for a Seinfeld reunion

"I looked at myself playing a character I started playing 20 years ago and yes, he had aged — but what was disturbing is that he was no longer in a body I cared to recognize," said Alexander. 

Alexander admitted to trying numerous diets and incorporating exercise into his routine, but he struggled to achieve his weight loss goals. "It's always been the same old story — the first 10 pounds were gone in a jiff, but then, bam! back again, and this time, they're back with a vengeance — they even brought friends," Alexander said. "But I recognize that I need a new relationship with food and that I'm ready to stop talking about it and actually do it!"

What do you think of Alexander as the new face of Jenny Craig?