Family Guy has taken aim at HBO's Girls, one of its comedy competitors in the Emmy race, in a controversial new "For Your Consideration" ad.
The print ad spoofs a much-circulated Girls' ad that features stars Lena Dunham, Allison Williams, Jemima Kirke and Zosia Mamet sitting on a couch. In the parody ad, the girls have been replaced with Family Guy characters Peter, Quagmire, Brian and Joe.
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"Here's a load of comedy to shoot on your chest," the ad reads, a less-than-subtle reference to a controversial sex scene in the Girls Season 2 episode "On All Fours."
It remains to be seen whether Emmy voters will respond to the tactic. Ballots are due next week, and the Emmy nominations will be announced July 18.
What do you think of the ad?