Jose Antonio Baston and Eva Longoria

Eva Longoria is off the market once more. The actress has been dating Jose "Pepe" Antonio Baston since last month, People reports.

Baston, 45, is the president of Televisa, Latin America's largest media company, and made his first red carpet appearance with Longoria, 38,on Friday at the Museo Jumex Opening dinner at Case De La Bola in Mexico City.

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Longoria dated Ready for Love reality star Ernesto Arugello earlier this year before splitting up in August.