Marki Costello

Every day, E! spills the scoop on the stars, but on Sunday, Nov. 17 (11/10c), the network's new series, The Drama Queen introduces the woman behind the stars: Marki Costello. The granddaughter of legendary comedian Lou Costello, Marki knows what it takes to make it in Hollywood — and she makes it happen. "Nobody knows this world better than I do," Costello says. "I'm the No. 1 media coach in the world. I hate to toot my own horn, but somebody's got to toot it so I'm going to toot it!"

The candid talent manager and media coach has worked with Giuliana Rancic and CeeLo Green and discovered E! News' Jason Kennedy. On The Drama Queen Marki coaches Audrina Patridge (The Hills) and Luke Walton of the L.A. Lakers. "It's going to be informative, educational and funny," she says. "There's really nothing like this. Me, my clients, my wacky employees and the zaniness that happens in the day-to-day of running a busy management, media, hosting and coaching firm." We asked Costello to revealed the secrets to achieving stardom.

Success takes time: "It's a marathon, not a sprint. It's not going to happen overnight. If someone says to me, 'I want to be sitting where Matt Lauer is sitting on Today, 'I say, 'You have to walk before you can run.'"

If you want to be famous just to be famous, just stop: "In this day in age, everybody wants fame and they want it so quickly. I can tell if someone has no business being in this business because they have no talent — they just want to be famous. It's not going to happen for them. I look for people that have a talent, something that I can indeed manage."

Be prepared to work hard: "I look for work ethic. You could have all the talent in the world, but be the laziest person and not show up to auditions."

It's not about you: "If you truly want to be a star in this world of being in front of the camera, here's the one $50,000 tip: put your audience first. It's not about you. Oprah figured that out 25 years ago. Wendy Williams figured it out. I love Chelsea Handler because she's this big personality, but she's able to put us, the viewers, first."

Be adaptable: "The business changes like styles of jeans changes. What the buyers [production companies and networks] wanted to buy from talent two years ago, they don't want to buy today."

And lastly, fame is a bitch. "I equate fame to this crazy, female fickle. Sometimes she's grumpy and cranky, and sometimes she's smiling down on you so big and you become famous. So fame is a bitch. It's tough, tough, tough."

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