Coca Cola was probably hoping it's "America the Beautiful" Super Bowl ad, which featured multilingual renditions of the patriotic song, would reunite the country. Instead, it seems, it has divided it.
Conservative pundits like Glenn Beck took to the airwaves Monday to criticize the ad, which Coca Cola said was meant to highlight America's "incredible diversity," according to the New York Daily News.
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"Why did you need that to divide us politically? Because that's all this ad is," Beck said. "It's in your face, and if you don't like it, if you're offended by it, you're a racist. If you do like it, you're for immigration. You're for progress. That's all this is: to divide people."
Fox News & Commentary host Todd Starnes also blasted the commercial for taking a stand on the issue of immigration reform that has been subject to much debate in America in recent years. "Couldn't make out that song they were singing. I only speak English," he wrote. "So was Coca-Cola saying America is beautiful because new immigrants don't learn to speak English? Coca Cola is the official soft drink of illegals crossing the border."
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Fox News contributor and former Republican congressman Allen West wrote about how he felt the soft drink company's ad "missed the mark" on his blog. "If we cannot be proud enough as a country to sing 'America the Beautiful' in English in a commercial during the Super Bowl, by a company as American as they come -- doggone we are on the road to perdition," he wrote. "This was a truly disturbing commercial for me, what say you?"
Watch the ad below:
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