Bradley Cooper

Haagen-Dazs is getting in the Bradley Cooper business with its sexy new television ad.

Set to roll out on the UK's ITV network and Channel 4, the ad depicts a suited Cooper walking through an 18th century chateau with his ice cream tub in tow. He spots a gorgeous model, Jana Perez, who leads him into a private room.  Just as Cooper thinks he's going to score — Perez does practically straddle him — she leaves the room, locks the door, and reveals she has the ice cream all to herself.

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Broken City's Allen Hughes directed the spot, which comes from creative agency Team One. A five-second unbranded teaser will air from May 31 to June 2 in the UK, in anticipation of of the official launch on June 3.

Watch the video below: