U.K. Bans “Sexually Provocative” Perfume Ad Featuring Dakota Fanning
Dakota Fanning
An ad for the Marc Jacobs fragrance called Oh, Lola!, featuring Dakota Fanning, has been banned by the U.K.'s Advertising Standards Authority, E! Online reports.
The regulation group describes the ad, which has been out since June, as being too "sexually provocative." As a result, the image has been barred from appearing in any U.K. publication.
In the photo, the 17-year-old Twilight star is wearing a nude dress and holding an oversized bottle of the perfume in between her legs.
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The decision comes after the ad ran in several publications, and four readers complained that the it was "irresponsible" and portrayed the actress in "a sexualized manner."
"We understood the model was 17 years old, but we considered she looked under the age of 16...Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense," says an ASA rep.
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Coty Inc., the fragrance company behind Oh, Lola!, called the ad "provoking, but not indecent," because it didn't feature any "private body parts or sexual activity."