Abercrombie & Fitch Will Pay The Situation to Stop Wearing Its Clothes
Mike 'The Situation' and Snooki
Abercrombie & Fitch wants The Situation to take it all off — all of its clothing, that is.
The retailer said Tuesday — in a press release dubbed "Abercrombie & Fitch Proposes a Win-Win Situation" — that it will pay Mike "The Situation" Sorrentino a "substantial" amount of money to stop wearing its apparel on Jersey Shore.
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"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image," the statement read. "We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. ... We have also extended this offer to other members of the cast, and are urgently waiting a response."
A&F has been Sorrentino's brand of choice on Jersey Shore since the show premiered in 2009. He typically flashes the logo on his underwear whenever he lifts his shirt and donned a pair of neon green A&F pants in last week's episode.
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The company seemed to have capitalized on the extra publicity last year when it released a "Fitchuation" shirt. "Abercrombie & Fitch, their most popular shirt, they told me, is 'Fitchuation,'" Sorrentino told New York last summer. "I mean, where did they get that from? Obviously from myself."
A&F told The Wall Street Journal that it launched that line as part of its "humor graphic tee assortment."
A rep for Sorrentino declined to comment.
What do you think about the offer? Can The Sitch "GTL" without A&F? magazine