ABC will draw attention to the skies to promote their alien-invasion drama V.
Get a first look at the new V promo art
Starting Friday, skywriters will create giant Vs in the sky above 26 U.S. landmarks, according to The Hollywood Reporter.
The marketing push is a play on the spaceships that hover about cities in the show's premiere episode (Tuesday, Nov. 3 at 8/7c).
ABC's V to take a break
ABC, which hasn't revealed where and when the Vs will appear, says the Statue of Liberty and Capitol Records building are possible locations. The Vs will be done several times a day at each landmark until the series premiere of the sci-fi reboot.